Katie Laird

Director of Social Marketing

Katie Laird is the Director of Social Marketing for Blinds.com and a frequent public speaker on Social Media Marketing, Social Customer Care and profitable company culture.

Team: Marketing

Email: katiel@blinds.com

Katie Laird is the Director of Social Marketing for Blinds.com, the world’s largest online window covering store that was recently acquired by The Home Depot. Katie oversees company public relations, Social Media Marketing and customer referral program efforts. She is currently most excited about building personal brands within the Blinds.com organization to grow community outreach and sales. With an extensive background in Web marketing and Social Media strategy, Katie is a champion of connecting smart people with brand experiences and products that matter. An active blogger and early social technology adopter, you can find her online as ‘happykatie’ sharing home décor, yoga, parenting and vegetarian cooking tips.

Speaking Engagements

Topics / Areas of Interest

  • Social Media Marketing
  • Referral programs
  • Brand ambassador programs
  • Public Relations (digital and traditional)
  • Company culture
  • Recent

    Influence + Vision — AMA Houston (Houston, TX) Nov 11, 2015

    Watch Listen

  • VOC across companies - social / CS / Sales — Frost + Sullivan (San Diego, CA) Oct 20, 2015

  • Social Strategy for Business in 2015 — Univ. Houston Bauer Business School (Houston, TX) Apr 14, 2015

  • Blinds.com profitable culture — HTC Ignition Session (Houston, TX) May 01, 2015

  • Blinds.com Q&A + culture — Dennis Prager interview (Houston, TX) May 05, 2015

  • Customer Service: Help for Customers + Feedback for Retailers = Benefits for Both — IRCE (Chicago, IL) Jun 04, 2015

  • Social Collaboration for Customer Experience Awesomeness — eTail East (Boston, MA) Aug 10, 2015

Featured Publications