Posted February 17, 2015

Science of Mobile Customer Strategy and Web Design Presented at eTail West by Blinds.com

Blinds.com, the world’s largest online window covering store, is sharing their website design and mobile development best practices at eTail West in Palm Springs, CA on February 17, 2015.

Who says that your marketing department shouldn’t be full of mad scientists?

Blinds.com, the world’s largest online window covering store, is sharing their website design and mobile development best practices at eTail West in Palm Springs, CA on February 17, 2015.

Stephanie Pertuit, Vice President of Customer Experience at Blinds.com, will keynote the eTail Web Design & Merchandising Summit with her presentation ‘The Science of Website Design — Merging Creativity and Experimentation for Better User Experience’.

“Testing the creative and UX components of your website is crucial to developing a customer-focused and friendly ecommerce experience,” Pertuit said. “But don’t make the mistake of only including test ideas from your creative or marketing department. Be sure to tap into the collective experiences of your sales department, customer service teams and the customers themselves to find web experiments truly worth getting excited about.”

Another experimental mind at Blinds.com – Ryan Marfone, UX Mobile Manager – will help eTail attendees ‘Uncover What Your Mobile Customer REALLY Wants’ with his presentation on moving beyond simply trying to sell products on mobile to smart mobile experimentation.

“The role of the mobile channel has become increasingly relevant to e-commerce over the past few years,” Marfone said. “As customers become more familiar with what they can do with the computer in their pocket, their expectations increase. This is a call to marketers to discover what truly matters to their mobile customer and develop strategies to help them achieve their goals.”

Learn more about other great retail innovator strategies at eTail West this month by visting: http://etailwest.wbresearch.com/

ABOUT BLINDS.COM

Blinds.com (http://www.Blinds.com), a Home Depot company, is the world’s largest online window covering store, covering over a million windows a year since 1996. With a cutting edge online ordering system and ‘The Window Shopper’ augmented reality shopping iPhone app, Blinds.com makes ordering custom blinds, shades, shutters and draperies a no brainer with huge savings and selection. Blinds.com offers installation videos, award winning customer service and a SureFit Guarantee to make buying blinds online surprisingly easy and stress-free. Go online to Blinds.com to shop or call 1-800-505-1905 FREE to speak to one of 100+ US-based blinds experts.

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Katie Laird
Blinds.com Public Relations Contact
KatieL@Blinds.com
713.838.3011