Posted November 25, 2008

New Interactive Tool Guides Cost-Conscious Shoppers to Perfect Low-Cost Window Treatments

The Blind-Finder™ Becomes the Premiere Application for Helping Customers Turn a Complex Decision, Like Choosing Blinds and Curtains, Into a Simple and Easy One., the world’s leading online retailer of window treatments, announces the launch of The Blind-Finder™, an interactive way for customers to determine the perfect window treatments for their homes in less than a minute. Try The Blind-Finder™ for yourself.

Founder and CEO Jay Steinfeld says, “This is the most comprehensive tool available for first-time shoppers trying to save money in this struggling economy.” One of the questions focuses on green products and the need for insulation, which greatly lowers heating and cooling costs. “The Blind-Finder boosts shoppers’ confidence that they’re making the right decisions. Our research has shown that confidence is the most important element in online buying patterns Fear that they’re getting the wrong thing causes people to abandon the process.”

The Blind-Finder™ offers two paths, depending on the customer’s level of familiarity with products and options. The first path emulates a savvy interior designer by asking six simple questions that the Research Team determined were most important.

“The six questions the Blind-Finder™ asks are the same questions I asked my clients when I was doing in-home consultations,” said Steinfeld. “Our research team got it exactly right.”

The second path puts the customer in the driver’s seat by providing search, sort, and filter by product type, color, what’s on sale, how many days a product takes to make, and price. This is the option for those who already have a pretty good idea of what they want, but want to find it fast.

Search results are image-based. Thumbnail images of each product will fly across the screen as results filter. Customers can sort to list best sellers, lowest price, or highest-rated products first. They even have the ability to email their results to friends and family.

Steinfeld has two decades of experience in the window treatment industry. He first ran a local window treatment business out of a small storefront in Houston, TX. He eventually took to the Internet in 1993. Now he is able to successfully reach hundreds of thousands of customers a month, and provide each one with his helpful brand of customer service. His major disappointment is the lack of face time he gets with his customers.

“I loved helping people find that perfect product. It was easier when I was in their homes,” said Steinfeld. “The Blind-Finder™ lets us go into customers’ homes again and identify from all the choices exactly what they need.”

ABOUT — is America’s favorite blinds store. They offer huge savings on high-quality, custom window coverings including window blinds, shades, plantation shutters and draperies. is committed to their customers and offers a complete Satisfaction Guarantee. Go to to shop or call 1-800-505-1905 FREE for Internet prices.

Esther Steinfeld
Esther at Blinds dot com