Last week, I spoke at eTail West in sunny Palm Springs, California on how we approach learning from our mobile customers. I’ve included the presentation and transcript below. Mobile matters: How to uncover what your mobile customer REALLY wants from Blinds.com Transcript Slide 1 Good afternoon! My name is Ryan Marfone. I am the User […]
On Monday, I spoke at Etail West on how we merge scientific thought with creativity through experimentation. Key takeaways were: How to make experimentation an exciting part of your culture (see picture in post – wouldn’t you like Doc Brown over your shoulder?) How to cultivate good ideas How to prioritize and execute on good ideas How to […]
At first glance, testing ad copy or landing pages in paid search ads appears to be very simple: just create a new ad, right? See which one drives more clicks and/or conversions, duh. If the test loses, pause it, and if it wins, pause the other one. After spending millions of dollars testing ads across […]
Pinterest isn’t just a place to plan your wedding and find bacon mac and cheese recipes. For many, Pinterest is a place to plan for the future – whether that’s finding the perfect backsplash for your kitchen remodel or floral drapes for your future craft room. On Pinterest, Blinds.com is able to connect with these customers who […]
Our fearless leader, Jay Steinfeld, has been writing for Inc. magazine for several years now and has compiled quite a wealth of business, life and random insights. Only have a few minutes? Here’s our top 3: How to use your hobbies to make you better at work How to hack your meetings How to make good with […]
Often, when we are brainstorming or trying to think bigger than “the box”, our UX manager John likes to reference this quote by Thomas Edison: “Hell, there are no rules here – we’re trying to accomplish something.” It’s a good one to keep in mind, especially if you find your tests being limited by technology […]
