The Marketing Lab

February 23, 2015

Uncovering What Your Mobile Customers REALLY Want

Last week, I spoke at eTail West in sunny Palm Springs, California on how we approach learning from our mobile customers. I’ve included the presentation and transcript below. Mobile matters: How to uncover what your mobile customer REALLY wants from Blinds.com Transcript Slide 1  Good afternoon! My name is Ryan Marfone. I am the User […]

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February 19, 2015

Experimentation at #EtailWest

On Monday, I spoke at Etail West on how we merge scientific thought with creativity through experimentation. Key takeaways were: How to make experimentation an exciting part of your culture (see picture in post – wouldn’t you like Doc Brown over your shoulder?) How to cultivate good ideas How to prioritize and execute on good ideas How to […]

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February 17, 2015

Ad Testing Made Easy (well, easier!)

At first glance, testing ad copy or landing pages in paid search ads appears to be very simple: just create a new ad, right?  See which one drives more clicks and/or conversions, duh.  If the test loses, pause it, and if it wins, pause the other one. After spending millions of dollars testing ads across […]

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February 17, 2015

3 Ways to Get Real ROI With Pinterest

Pinterest isn’t just a place to plan your wedding and find bacon mac and cheese recipes. For many, Pinterest is a place to plan for the future – whether that’s finding the perfect backsplash for your kitchen remodel or floral drapes for your future craft room. On Pinterest, Blinds.com is able to connect with these customers who […]

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February 16, 2015

Time to Get Inspired

Our fearless leader, Jay Steinfeld, has been writing for Inc. magazine for several years now and has compiled quite a wealth of business, life and random insights. Only have a few minutes? Here’s our top 3: How to use your hobbies to make you better at work How to hack your meetings How to make good with […]

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February 15, 2015

Free Your Mind

Often, when we are brainstorming or trying to think bigger than “the box”, our UX manager John likes to reference this quote by Thomas Edison: “Hell, there are no rules here – we’re trying to accomplish something.” It’s a good one to keep in mind, especially if you find your tests being limited by technology […]

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