The Marketing Lab

June 8, 2015

Business lessons from improv comedy – yes, and…

Our CEO Jay Steinfeld (@BlindsComCEO for you Twitter friendly folks out there) has a great article in Inc. Magazine this month:  3 Ways Improv Helps You Lead More Effectively The best improv actors must remain completely childlike in their wide-eyed acceptance of new data. You listen, you absorb, and you react without filters. Eight-foot tall […]

Read

May 21, 2015

Mobile Shopping in Palm Springs, CA

I’m happy to announce that I’ll be returning to Palm Springs in October 14-16 to present at the Mobile Shopping Summit. Make Your Mobile App & Web More Relevant To A Large Group Of Customers Target customers with personalized recommendations across the mobile channel Build dynamic context through location and real-time to deliver relevant content […]

Read

May 20, 2015

How a Hackathon Made us a Better Company

After completing an intense long-term back end programming project, our CEO approached the Blinds.com IT and development team and told them to spend 2 business days collaborating on any project they liked. Projects were required to be useful / interesting to the company in some way, but were otherwise left open ended.  Our crack team of programmers and developers set […]

Read

April 8, 2015

Stay fresh with your tests!

Testing ad copy or landing pages in paid search needs to be granular to positively identify the successful element.  But there’s really not too much you can change anyway – ad copy is limited to a 25-character headline and 70 characters of description copy, and while landing pages have fewer restrictions, the page should still […]

Read

March 18, 2015

The Team Building Hypothesis

Hypothesis: Teams that have fun together work better together, especially when they can have fun while doing work. That’s really the crutch of team building, right? Finding something that brings people together, doing activities that give them fun inside stories, joint experiences and communication style insights so that they can work together with more synergy […]

Read

March 9, 2015

Enjoy the ride!

After working in the corporate world for almost 10 years, there is one thing I’ve learned at this point of my design career… you sometimes just have to Enjoy the Ride! What I mean is, while trying to design fantastic, customer-pleasing, wonderful websites and whatnot, you’ll like your life a whole lot more if you approach it […]

Read

March 6, 2015

The Making of Magnificent Merchandise

Checking in from the product team! Shane Hayes and I have known each other for more than 25 years, and between us, we have worked for most of the best-known retailers, manufacturers and suppliers in the window coverings industry.  Three years ago, we joined forces at Blinds.com with the goal of developing the best possible assortment of […]

Read

March 6, 2015

But it looks pretty, it has to work!

Several members of the team recently went to the Marketing Sherpa email conference in Vegas and came away with something that resonated well with us: “Testing validates artful expression.” I’m guilty of it. You’re guilty of it. You launch a test, but you still have a tiny voice in your head that says, “but it’s […]

Read

March 4, 2015

Don’t Be Afraid of Failure

“Testing leads to failure, and failure leads to understanding.” Burt Rutan

Read

February 23, 2015

Uncovering What Your Mobile Customers REALLY Want

Last week, I spoke at eTail West in sunny Palm Springs, California on how we approach learning from our mobile customers. I’ve included the presentation and transcript below. Mobile matters: How to uncover what your mobile customer REALLY wants from Blinds.com Transcript Slide 1  Good afternoon! My name is Ryan Marfone. I am the User […]

Read

February 19, 2015

Experimentation at #EtailWest

On Monday, I spoke at Etail West on how we merge scientific thought with creativity through experimentation. Key takeaways were: How to make experimentation an exciting part of your culture (see picture in post – wouldn’t you like Doc Brown over your shoulder?) How to cultivate good ideas How to prioritize and execute on good ideas How to […]

Read

February 17, 2015

Ad Testing Made Easy (well, easier!)

At first glance, testing ad copy or landing pages in paid search ads appears to be very simple: just create a new ad, right?  See which one drives more clicks and/or conversions, duh.  If the test loses, pause it, and if it wins, pause the other one. After spending millions of dollars testing ads across […]

Read