The Marketing Lab

July 21, 2015

Remote working – good for business, great for happy employees

To office or not to office?  Allowing employees to work remotely certainly has its hardcore fans and vehement detractors.  The Blinds.com team takes a mixed approach to remote working by department, but all have participated and benefitted by it at some point within our company. Just for fun, you can see some of our employee remote work […]

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June 15, 2015

Cool design tools for bloggers and non-designers

Several weeks ago, the Blinds.com Marketing team hosted a vivacious group of Houston-based bloggers for an open house / knowledge sharing evening.  And BOY did we have fun… and cake.  Lots of cake. Ain’t no party like a @blindsdotcom bloggers party (with @dessertgallery goodies!!!). #blindsdotcomlife #welikecake A photo posted by Katie Laird (@happykatie) on May […]

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June 10, 2015

How to transform Customer Feedback into profits + happiness

I recently presented this ‘Customer Super Heroes: Transforming Customer Feedback into Profits + Happiness’ presentation at IRCE 2015 in Chicago: Customer Super Heroes: Transforming Customer Feedback Into Profits + Happiness from Katie Laird It was a great opportunity for me to take stock of the variety of ways that Blinds.com collects data from our customers and […]

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June 8, 2015

Business lessons from improv comedy – yes, and…

Our CEO Jay Steinfeld (@BlindsComCEO for you Twitter friendly folks out there) has a great article in Inc. Magazine this month:  3 Ways Improv Helps You Lead More Effectively The best improv actors must remain completely childlike in their wide-eyed acceptance of new data. You listen, you absorb, and you react without filters. Eight-foot tall […]

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May 21, 2015

Mobile Shopping in Palm Springs, CA

I’m happy to announce that I’ll be returning to Palm Springs in October 14-16 to present at the Mobile Shopping Summit. Make Your Mobile App & Web More Relevant To A Large Group Of Customers Target customers with personalized recommendations across the mobile channel Build dynamic context through location and real-time to deliver relevant content […]

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May 20, 2015

How a Hackathon Made us a Better Company

After completing an intense long-term back end programming project, our CEO approached the Blinds.com IT and development team and told them to spend 2 business days collaborating on any project they liked. Projects were required to be useful / interesting to the company in some way, but were otherwise left open ended.  Our crack team of programmers and developers set […]

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April 8, 2015

Stay fresh with your tests!

Testing ad copy or landing pages in paid search needs to be granular to positively identify the successful element.  But there’s really not too much you can change anyway – ad copy is limited to a 25-character headline and 70 characters of description copy, and while landing pages have fewer restrictions, the page should still […]

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March 18, 2015

The Team Building Hypothesis

Hypothesis: Teams that have fun together work better together, especially when they can have fun while doing work. That’s really the crutch of team building, right? Finding something that brings people together, doing activities that give them fun inside stories, joint experiences and communication style insights so that they can work together with more synergy […]

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March 9, 2015

Enjoy the ride!

After working in the corporate world for almost 10 years, there is one thing I’ve learned at this point of my design career… you sometimes just have to Enjoy the Ride! What I mean is, while trying to design fantastic, customer-pleasing, wonderful websites and whatnot, you’ll like your life a whole lot more if you approach it […]

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March 6, 2015

The Making of Magnificent Merchandise

Checking in from the product team! Shane Hayes and I have known each other for more than 25 years, and between us, we have worked for most of the best-known retailers, manufacturers and suppliers in the window coverings industry.  Three years ago, we joined forces at Blinds.com with the goal of developing the best possible assortment of […]

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March 6, 2015

But it looks pretty, it has to work!

Several members of the team recently went to the Marketing Sherpa email conference in Vegas and came away with something that resonated well with us: “Testing validates artful expression.” I’m guilty of it. You’re guilty of it. You launch a test, but you still have a tiny voice in your head that says, “but it’s […]

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March 4, 2015

Don’t Be Afraid of Failure

“Testing leads to failure, and failure leads to understanding.” Burt Rutan

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