The Marketing Lab

June 13, 2016

Initiation through humiliation? How welcomes new hires to the family!

Here at we have a tradition very near and dear to our hearts for employee onboarding… welcoming our new hires (view our play list here)! At each SayJay (our weekly all-hands company meeting), a group of new take the stage and either tell us all a joke, sing a song, or do a dance. […]


April 6, 2016

All the buzz! Tips for creating an engaging game show company event

The team loves to celebrate – one of our most anticipated celebrations is around our annual contact center awards show. It’s a fun night of camaraderie and creative award presentations, designed to bring us closer together and collectively ‘woo hoo-ing’ our top performers in both core values and traditional business metrics. But, this year, […]


January 19, 2016

Why You Should Let Employees Take Over the Company Instagram

We told you about the success of influencers taking over our instagram account, but we also love to hand the reigns over to our employees. Another Take on Takeovers Takeovers aren’t just for Instagram superstars! Why not give your feed a more personal take by allowing employees to document “day in the life” with photos? We’ve […]


January 12, 2016

How to Run a Successful Instagram Takeover + Grow your Followers

Feel like your Instagram is full of the same old content on repeat? Freshen up your feed with a new voice by handing your account to a customer or influencer. Read on to find out how we at have used Instagram takeovers to create unique and engaging content and grow our follower numbers. We’ve gathered together some […]


January 5, 2016

Grow your business life with Purpose in the new year

Need a little new year’s inspiration?  Read this latest post of mine on LinkedIn about ‘A Purpose-driven business life in 2016‘. Feeling stuck as you prepare for your team’s new year activities and initiatives?  Here are some questions to ask yourself as you’re planning for your new year in business land:  What the heck is […]


January 5, 2016

What do Star Wars superfans + great employees have in common?

Employees work better when they’re happy.  And Star Wars fan employees are never as happy as when they are discussing / re-enacting scenes from Star Wars, right? Our most recent culture video is called ‘Blue Harvest’ – the working title for ‘Return of the Jedi’ back in the day – and gave some of […]


December 14, 2015

The Future of Office Tours

I still remember my first visit to complex. As, I reached the third floor of the building I pinged the designated party using an iPad application. I was greeted by a friendly HR representative whom I immediately asked, “Am I in the future!”. The office environment is the ultimate playground for creative people. From the […]


December 10, 2015

Mobile apps we get geeky for: Tech Chat Episode 1

In the name of ‘experimentation without fear of failure’, we held our very first ‘ Tech Chat’ Blab to share some of our favorite technology and mobile apps that make a difference.  Watch the replay video below:


November 24, 2015

Company culture with Jay Steinfeld and GoToMeeting

Our CEO Jay Steinfeld (@BlindsComCEO) participated in a #FutureofWork Twitter chat with @GoToMeetingCA around company culture and entrepreneurship.  Click here for the complete Twitter interview (or is it a Twitter-view?) What first drove you to found a company? Jay:  I started my company (@BlindsDotCom) after I was fired and needed something to do!  Getting fired helped […]


July 21, 2015

Remote working – good for business, great for happy employees

To office or not to office?  Allowing employees to work remotely certainly has its hardcore fans and vehement detractors.  The team takes a mixed approach to remote working by department, but all have participated and benefitted by it at some point within our company. Just for fun, you can see some of our employee remote work […]


June 15, 2015

Cool design tools for bloggers and non-designers

Several weeks ago, the Marketing team hosted a vivacious group of Houston-based bloggers for an open house / knowledge sharing evening.  And BOY did we have fun… and cake.  Lots of cake. Ain’t no party like a @blindsdotcom bloggers party (with @dessertgallery goodies!!!). #blindsdotcomlife #welikecake A photo posted by Katie Laird (@happykatie) on May […]


June 10, 2015

How to transform Customer Feedback into profits + happiness

I recently presented this ‘Customer Super Heroes: Transforming Customer Feedback into Profits + Happiness’ presentation at IRCE 2015 in Chicago: Customer Super Heroes: Transforming Customer Feedback Into Profits + Happiness from Katie Laird It was a great opportunity for me to take stock of the variety of ways that collects data from our customers and […]