Posted February 17, 2015
3 Ways to Get Real ROI With Pinterest
Pinterest isn’t just a place to plan your wedding and find bacon mac and cheese recipes. For many, Pinterest is a place to plan for the future – whether that’s finding the perfect backsplash for your kitchen remodel or floral drapes for your future craft room.
On Pinterest, Blinds.com is able to connect with these customers who are already thinking about decorating and offer support or just participate in the conversation. Whether the shopper is ready to buy or planning for someday, we can help.
Many shoppers start their research by finding inspiration and products others recommend on Pinterest. By having products pinned with pinterest search-friendly keywords and organized by style, room, color, etc. in boards, we are able to reach these customers.
Just Say Hi.
When we see that a Pinterest user has pinned a product from Blinds.com, we comment on the pin to introduce ourselves and offer to answer any questions. This has allowed us to make a personal connection with customers early in the buying cycle and reduces customer service concerns by helping customers choose the right product the first time.
Make Your Pins Rich.
Another way that we have increased exposure and created the best experience for the customer is by using tools that Pinterest has available – one being Rich Pins. These are super pins (available for business accounts only) that pull meta data from your domain to provide pinterest users with more information about blog posts, recipes, products and more.
Blinds.com has recently implemented Rich Pins by connecting our profile with our existing markup-based product feed. Product rich pins show up with a bolded title containing the product name, source site name, logo and price.
Rich pins allow the original source to stay with the pin in a visual way, no matter who pins it originally or re-pins it. The price component allows customers to price compare inside pinterest itself. When prices change, Pinterest marks the product as “on sale.” Users can even edit their Pinterest notification settings to receive an email when a product they’ve pinned goes on sale.
How do you use Pinterest to reach customers?
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